Digital marketing is the foundation for marketing your small business. Without it, it makes finding new clients and customers incredibly difficult. SEO is the cornerstone of digital marketing - it doesn’t work alone but, without it, it can make finding your business and website nearly impossible. Some people pay for SEO companies to implement best practices, architecture, keywords and content for them but not every business owner wants to pay a company a monthly fee to do that. Sometimes all you need is some SEO coaching.
What is SEO coaching?
SEO coaching is an invaluable asset for small businesses looking to do digital marketing on their own. A good SEO coach can help you understand the complexities of search engine optimization and provide guidance on how to best optimize your website for organic search results. With the right SEO coaching, you can develop a strategy that will help your business stand out from the competition and get more visibility online.
What does an SEO coach do?
SEO coaches can also provide useful tips and tricks to help you get more out of your digital marketing efforts. They can show you how to use keywords correctly, create content that resonates with users, and optimize images and videos to make them more appealing. With their guidance, you'll be able to create a website that is optimized for organic search results and attract more customers than ever before. They also help teach you more than just the basics of SEO - you get to ask questions and learn how to optimize your site so it performs at its best.
When should you utilize an SEO coach?
Like we mentioned earlier, SEO coaching is a great way to help small business owners who are trying to do their own digital marketing. So, the best time to use an SEO coach is when you want to DIY your digital marketing and understand how to use keywords, optimize your website for search engines, and create content that will be seen by potential customers. SEO coaching is also valuable for businesses who already employ a digital marketing team but want to give them the skills needed to get their content found in search engines. SEO is a specific form of digital marketing and not everyone is up-to-speed on the latest SEO best practices, so an SEO coach can help train a digital marketing team and keep them aware of any changes coming from the algorithms.
How do I get started with SEO coaching?
Digital marketing companies, like ours, try to make it as easy as possible to get started with an SEO coach but here’s a few things to keep in mind: