Digital marketing is the foundation for marketing your small business. Without it, it makes finding new clients and customers incredibly difficult. SEO is the cornerstone of digital marketing - it doesn’t work alone but, without it, it can make finding your business and website nearly impossible. Some people pay for SEO companies to implement best practices, architecture, keywords and content for them but not every business owner wants to pay a company a monthly fee to do that. Sometimes all you need is some SEO coaching.
What is SEO coaching?
SEO coaching is an invaluable asset for small businesses looking to do digital marketing on their own. A good SEO coach can help you understand the complexities of search engine optimization and provide guidance on how to best optimize your website for organic search results. With the right SEO coaching, you can develop a strategy that will help your business stand out from the competition and get more visibility online.
What does an SEO coach do?
SEO coaches can also provide useful tips and tricks to help you get more out of your digital marketing efforts. They can show you how to use keywords correctly, create content that resonates with users, and optimize images and videos to make them more appealing. With their guidance, you'll be able to create a website that is optimized for organic search results and attract more customers than ever before. They also help teach you more than just the basics of SEO - you get to ask questions and learn how to optimize your site so it performs at its best.
When should you utilize an SEO coach?
Like we mentioned earlier, SEO coaching is a great way to help small business owners who are trying to do their own digital marketing. So, the best time to use an SEO coach is when you want to DIY your digital marketing and understand how to use keywords, optimize your website for search engines, and create content that will be seen by potential customers. SEO coaching is also valuable for businesses who already employ a digital marketing team but want to give them the skills needed to get their content found in search engines. SEO is a specific form of digital marketing and not everyone is up-to-speed on the latest SEO best practices, so an SEO coach can help train a digital marketing team and keep them aware of any changes coming from the algorithms.
How do I get started with SEO coaching?
Digital marketing companies, like ours, try to make it as easy as possible to get started with an SEO coach but here’s a few things to keep in mind:
Why do you want to use an SEO coach?
If you can answer that question - you’re already on the road to success. Since there are a few ways an SEO coach can work with individuals and businesses, it’s important to have that answer before you reach out with questions about SEO coaching.
What goal are you trying to achieve with SEO coaching?
Goals help you set reasonable expectations on what you’ll get from an SEO coach. If your goal is to diagnose a problem and learn how to fix it - your SEO coach will guide you differently than if you are using SEO coaching to learn more about search engine optimization.
How much can you spend on SEO coaching?
Digital marketing help isn’t free and while companies like ours try to put out resources to help small businesses learn as much as they can for free, SEO coaching requires time from a subject matter expert and they need to be compensated appropriately for it. Before you reach out to a company with an inquiry on SEO coaching, figure out how much you can spend on a coach. We offer specific digital marketing coaching packages with transparent pricing but not every company does.
Does the SEO coach you want to work with offer a complimentary call?
Some companies will put you through a sales pitch to explain what their approach is to SEO coaching - other companies offer complimentary consultations to make sure you’re a good fit for them and to help understand your needs before you sign on. Either way, make sure the company you want to work with offers you a way to ask questions and speak with them before you sign on for coaching.