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Building a Digital Marketing Strategy for 2023

Updated: Jan 2

It’s 2023 - have you planned your digital marketing strategy yet? If not, it’s OK - take a deep breath hunker down. We’re about to teach you how to build a digital marketing strategy – complete with digital marketing goals – that will take you through the year!

First, we have a question: are you a business owner or do you currently work for a business? (quiz)

Second, ask yourself what you want to get out of this guide because it’s going to be lengthy but actionable. If you’re not ready to do the work, abandon ship now! If you get overwhelmed, remember that we can always create a strategy for digital marketing for you.

Building your marketing strategy doesn’t have to be overwhelming, so let’s break this down into bite-sized pieces to make it easier on you. Let’s get started!


Jump to a Section:

Define Your Business Goals

Plot Out Your Digital Marketing Goals

Activate Your Traffic Channels

Who is Your Target Audience?

Create Your Consumer Journey Map

Use Calendars for Planning

Execute Your Digital Marketing Plan Together


Define Your Business Goals

Read that header again – we need to define your business goals before you can put a marketing strategy together. There are so many businesses out there that don’t have business goals, don’t be one of them. Business goals are typically bucketed into five main categories:

  • Financial goals - focus on driving more revenue, cutting costs, setting new financial growth targets

  • Customer-based goals - improving customer relations, support, and satisfaction.

  • Employee goals - increased productivity and creativity, and loyalty by creating training opportunities, team appreciation events, and performance reviews.

  • Growth goals - start by creating your vision statement and segmenting that into steps that are achievable.